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GoHighLevel for home care agencies, set up properly.
GoHighLevel can answer, book and follow up with every family who contacts your agency. Out of the box, it does none of that. Here's what to build, what to watch out for and what it really costs.
The short answer
Is GoHighLevel good for home care?
Yes, for the part of the business that wins and keeps clients. GoHighLevel (also called HighLevel or GHL) combines a CRM, two-way texting, calendars, AI voice and chat, review requests, websites and automated workflows in one account with a mobile app. For a non-medical home care agency, that covers inquiries, assessment booking, follow-up, reviews, referrals and caregiver recruiting.
It isn't home care scheduling or billing software. Keep your existing system for visit scheduling, EVV, payroll and billing, and use GoHighLevel for everything that happens before and around care.
What it does
What GoHighLevel handles for a home care agency.
CRM and pipeline
Every family from first inquiry to care started, in stages your team can see: new, contacted, assessment booked, assessed, care started.
One inbox
Calls, texts, web chat, email, Facebook and Instagram messages in one place, on desktop and the mobile app.
Calendars and reminders
Families book assessments into your coordinator's calendar, with automatic confirmations and reminders.
AI voice and chat
An AI receptionist that answers calls and messages 24/7, using the information and questions you approve.
Reviews and referrals
Review requests to happy families and regular touches with referral partners, sent automatically.
Websites and forms
Landing pages, funnels and short forms that feed straight into the CRM, so no inquiry is lost in an inbox.
The workflows
12 GoHighLevel workflows every home care agency needs.
Each one is a trigger and a set of actions. Together they make sure no family or caregiver is forgotten.
| Workflow | Starts when | What it does |
|---|---|---|
| New family inquiry | A form, ad lead or chat comes in | Texts and calls back within 60 seconds, asks your questions, offers assessment times |
| Missed call text-back | A call isn't answered | Sends an instant text so the conversation carries on |
| Assessment reminders | An assessment is booked | Confirms, then reminds 24 hours and 1 hour before, and alerts your office |
| No-show recovery | A family misses the visit | Sends a friendly rebooking text that day and the next |
| Not ready yet | A family isn't ready to book | Follows up on day 1, 3 and 7, then monthly, and stops when they reply |
| Follow-up to start | A family is assessed but hasn't started | Checks in until care begins, with your office kept in the loop |
| Review request | About 30 days into care, after your office approves | Checks the family is happy, then sends a one-tap Google review link |
| Referral partner touch | Monthly | Keeps discharge planners and case managers in touch, with thank-yous for referrals |
| Past inquiry reactivation | A campaign you approve | Re-contacts families who asked before and gave consent |
| Caregiver applicant | A job application comes in | Replies in seconds, screens experience and shifts, books the interview |
| Shift fill | Your office posts an open shift | Texts available caregivers in one step |
| Call-off alert | A caregiver texts that they can't make a shift | Alerts your office straight away to arrange cover |
Set up for the US
Four things to get right before you go live.
A2P 10DLC texting registration
US carriers require businesses to register their brand and texting use before sending texts from a local number. Without it, messages can be blocked or filtered. Plan for the approval time before launch.
Consent and opt-out
Text and call only people who gave consent, say who you are, and include a way to opt out in every thread. Your forms should say clearly that families agree to be contacted.
Health information
HighLevel accounts aren't HIPAA compliant by default. HighLevel offers a paid HIPAA upgrade with a business associate agreement. Many non-medical agencies keep marketing records to contact details and the type of care asked about instead.
Safe AI boundaries
Your AI receptionist should introduce itself as a virtual assistant, never give medical advice, send emergencies to 911 and hand over to a person whenever asked.
DIY or done for you
What GoHighLevel really costs a home care agency.
The software is the smallest part. The real cost is the time to build, test and keep it working.
| Set it up yourself | Carefully Booked | |
|---|---|---|
| Software | A HighLevel plan (see current prices on HighLevel's site) | Included |
| Texts, calls and AI | Billed by usage on top of the plan | Included for normal business use |
| Building the workflows | Your time, or a freelancer | Built for home care and tested before launch |
| Texting registration and setup | You handle it | Done for you |
| Weekly tuning | When someone has time | Every week, done for you |
| Price | Varies | From $499 a month, no setup fee, month to month |
Doing it yourself can make sense if you have someone on your team who enjoys building systems. If not, the time it takes usually costs more than the software.
How we run it
GoHighLevel, built for home care and run for you.
Every Carefully Booked plan runs on GoHighLevel, in your own account with your own mobile app. You don't need to learn it.
What you get
- All 12 systems set up with your services, area and tone.
- A 24/7 AI receptionist that answers within 60 seconds.
- Every path tested before launch, and live within 14 days of access.
- A monthly report on booked assessments and clients started.
- Everything handed over within 7 days if you leave.
GoHighLevel for home care FAQ
Is GoHighLevel HIPAA compliant?
Not by default. HighLevel offers a paid HIPAA upgrade that includes a business associate agreement. Most non-medical agencies don't need marketing tools to hold protected health information. If yours does, we'll discuss HighLevel's HIPAA option before setup.
Can GoHighLevel replace my home care scheduling software?
No. Keep your scheduling, EVV, payroll and billing software. GoHighLevel handles inquiries, booking assessments, follow-up, reviews, referrals, caregiver recruiting and messages to families and caregivers.
Do I need to learn GoHighLevel?
Not with Carefully Booked. We build and run it. Your team uses the mobile app or inbox to see new inquiries, booked assessments and messages.
How long does setup take?
We go live within 14 days of getting access to your accounts. Texting registration can take longer, and we start it on day one.
Who owns the GoHighLevel account?
Your agency has its own account with its own data. If you leave, we hand everything over within 7 days.
What is A2P 10DLC?
It's the US registration businesses complete before texting customers from a local phone number. It tells carriers who you are and what you'll send, so your texts are delivered instead of filtered.
Want GoHighLevel working for your agency in 14 days?
In 15 minutes we'll look at how you handle inquiries today and show you what we'd build.